Emirates Confirmed as Major Sponsor for 2016 Endurance Event at Euston Park


Award winning airline Emirates has been confirmed as the major sponsor for the first of a host of new Endurance rides that will take place at Euston Park, England this summer. The events, which will include rides over 80, 120 [junior and senior] and 160 kilometres will take place on May 28, June 19, and August 13 – with a further ride being planned for July – and are set to attract a broad spread of leading international horses and riders.

Nick Brooks-Ward, Event Director at The Hpower Group, said: “We are truly delighted that such a major global brand is supporting the 2016 Endurance rides at Euston Park, and we hope the rides will become a regular fixture in the Endurance calendar. The backing of Emirates – which has a strong track record in major sporting event and equestrian sponsorship – will allow us to ensure that the competitors’ experience with us is a memorable one and we will also be able to provide great facilities for our spectators. I’m confident this summer will be a great platform to showcase Endurance to both established and new audiences.”

Laurie Berryman, Vice President UK at Emirates, said: “We are delighted to be associated with the first of the new Endurance rides at Euston Park. Great Britain has an outstanding track record of hosting world-leading Endurance events and this summer’s rides promise to be a highlight in the Endurance calendar and we are proud to play our part in making it happen.”

John Hudson, Chairman at Endurance GB, said: “Endurance GB is confident that with the support of such a strong brand as Emirates on board, the Euston Park rides will become flagship events for the global sport of endurance, showcasing best practice and the very best in horse welfare.”

The events, which will be run in strict accordance with the FEI’s Best Condition Awards [Article 822], will include detailed and rigorous Vet Gates to ensure horse welfare is fully protected. In addition, the Euston Park courses will be designed to keep horse speeds down to an average of approximately 20kph and all prize money will be allocated for the Best Condition Award.

Source: eustonparkendurance.co.uk