Who is feeding Endurance Championships

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Big sport cannot exist without big money.

Endurance competitions can be organized without a big budget, but they look like a football game played by children on the schoolyard.
The 4* events (championships) are like the FIFA World Cups requiring a lot of money, and they are impossible without having big names supporting such high-level tournaments.

So, let’s see who are exactly the sponsors of main Endurance events to understand which money is driving the development of this discipline.

In 2020 there will be FEI Endurance World Championship in Pisa, Italy, sponsored by Longines.

In 2019 there will be three FEI Endurance championships:
FEI Endurance European Championship in Euston Park, Great Britain – will be sponsored by Meydan.
FEI Endurance World Championship for Young Horses and FEI Endurance World Championship for Young Riders & Juniors will be in Pisa, Italy and will be sponsored by Meydan.

In 2018 there are two FEI Endurance championships:
FEI Endurance European Championship for Young Riders & Juniors in Pisa, Italy – sponsored by Meydan.
FEI Endurance World Championship for Young Horses in Samorin, Slovakia – main sponsor not yet announced.

So, of the six forthcoming events, four will be supported by Meydan and one by Longines.

Now let’s recap the past championships.

In 2017 major events were in Verona, Italy (FEI World Championships for Young Riders & Juniors) sponsored by Meydan and two championships in Brussels, Belgium supported by Abu Dhabi’s Sheikh Mansoor Festival – FEI World Endurance Championships for Young Horses and FEI European Championships for Seniors.

In 2016 we saw FEI World Championship for Seniors in Samorin, Slovakia sponsored by Longines, as well as FEI World Breeding Championships for Young Horses in Negrepelisse, France supported by Sheikh Mansoor Festival, and FEI European Championship For Young Riders & Juniors in Rio Frio, Portugal sponsored by Meydan.

In 2015 there were FEI World Endurance Championships for Young Riders & Juniors in Santo Domingo, Chile sponsored by Meydan, FEI World Endurance Breeding Championships for Young Horses in Verona, Italy supported by Sheikh Mansoor Festival, and FEI European Endurance Championships for Seniors in Samorin, Slovakia.

In 2014 there were FEI World Endurance Championships for Young Horses in Samorin, Slovakia, and FEI European Endurance Championships for Young Riders & Juniors in Verona, Italy, both supported by Sheikh Mansoor Festival.

In 2013 we saw FEI World Endurance Championships for Young Riders & Juniors in Tarbes, France, and FEI World Endurance Championships for Young Horses in Verona, Italy, both supported by Sheikh Mansoor Festival, and FEI European Endurance Championships for Seniors in Most, the Czech Republic, sponsored by Meydan.

In 2012 there were FEI World Endurance Championships for Seniors in Euston Park, Great Britain, sponsored by Longines and Meydan, FEI World Endurance Championships for Young Horses in Babolna, Hungary, supported by Meydan, and FEI European Endurance Championships for Young Riders & Juniors in Mont-le-Soie, Belgium.


Well, as you see, for 9 years in a row since 2012 till 2020, there are 23 FEI Endurance Championships, 10 of them sponsored by Meydan and 8 of them sponsored by Sheikh Mansoor Festival.

So, 78% of FEI Endurance Championships are sponsored by UAE.

Also numerous “ordinary” (i.e., not 4* Championships) Endurance competitions across Europe regularly supported by sponsors from Middle East countries, such as Florac and Babenhausen (supported by Oman), Fontainebleau and Sardinia (supported by Sheikh Mansoor Festival), Montcuq and Tordera (supported by Meydan), Windsor and Chantilly (sponsored by Bahrain), Tartas (supported by Qatar) and many others.

The development of Endurance sport is impossible without support of the sponsors, such as Meydan, Longines, Sheikh Mansoor Festival and others, and the future of Endurance depends on the active work of the FEI and the organizers in finding new sponsors as well as maintaining the partnerships with current sponsors.

To be clear, Endurance is not Endurance without G7 money.

This sport is not about weekend pleasure ride you thought it is.

It is a professional sport requiring a lot of money, and there are no other sponsors who want and really contribute to the Endurance. You are turning a blind eye and trying to deny the obvious fact – money from G7 countries has and continues to provide significant support in the development of Endurance sport, and FEI is working together with these sponsors to turn Endurance to the second largest equestrian discipline in the world.

Just look at this list and think how big is the support of sponsors from G7 and how big is number of riders wishing to compete and competing in events supported by G7 money.

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